Northern Ireland Hospice today launched its partnership with Belfast City Council for Elmer’s Big Belfast Trail which will have the city bursting with spectacular colour and art next year.
A collaboration between Northern Ireland Hospice, creative event producers Wild In Art and children’s book publisher Andersen Press, will see a herd of 30 uniquely painted Elmer The Patchwork Elephant sculptures, inspired by David McKee’s beloved children’s book character, taking to the streets of Belfast next summer.
The art trail will mark the celebration of 21 years of children’s hospice care at Horizon House. It’s going to be Elephant-astic!
Belfast City Council is the first official Presenting Partner for ‘Elmer’s Big Belfast Trail’.
Lord Mayor of Belfast, Councillor Kate Nicholl said:
“We’re so proud to be an official presenting partner for this project from NI Hospice. It is great that local artists will be involved and I’m excited to see the designs they come up with. Our city is rich with art and creativity and this is just a wonderful embodiment of that.
The decorated Elmers will inject some colour back into the city again. It’s a colourful, unique way of celebrating Belfast with the added bonus of supporting such a worthy cause. And it’s great to have something so exciting to look forward to – something that will appeal to both residents and visitors.”
Elmer The Patchwork Elephant sculptures will be positioned around key landmarks, streets, and open spaces in Belfast, along with a herd of ‘Young Elmers’, designed by local schoolteachers and pupils, to bring to life an unforgettable jumbo event.
Each elephant will be painted by established or emerging local artists and will create a free art trail across Belfast for 10 weeks.
Elmer the Patchwork Elephant is one of the most iconic and widely read children’s book series of all time, selling over 10 million copies worldwide since it was first published by Andersen Press in 1989. Written and illustrated by celebrated children’s author and artist David McKee, the Elmer books have been translated into more than 60 languages.
Lauren Doherty, Head of Community Outreach & Marketing at Northern Ireland Hospice, welcomed the partnership with Belfast City Council, and said: “We’re delighted to announce today that Belfast City Council will be our first official presenting partner. The Elmer Trail is so important for us at Hospice as it will help us raise much needed funding. But we also hope it will be important for the whole of Northern Ireland as it will be an absolutely unique event and one that will be free for all. Although next summer seems like a long time away, we will be going out to artists in the coming weeks to ask them to submit designs. We will be keeping everyone updated as we start to get ready ‘
’Charlie Langhorne, Managing Director and Co-Founder at Wild in Art added: “We are so excited to be working with Northern Ireland Hospice to bring the first public art trail to Belfast, and the first Wild in Art event in Northern Ireland.
“Featuring a 3D canvas inspired by the famous patchwork elephant, Elmer’s Big Belfast Trail will see artists, young people and communities come together with businesses to showcase the area’s creativity, its heritage and spirit of fun. We hope industries and businesses together with cultural providers recognise the great benefits of getting involved as well as the positives for the local community and Northern Ireland Hospice.”
Elmer’s Big Belfast Trail will open on 27 June 2022. It is estimated the trail could generate up to at least 200,000 visitors to Belfast and Northern Ireland Hospice plans to take the Elmers on tour to other cities and towns across Northern Ireland for special farewell events in September 2022.
The public art will eventually go to auction to raise vital funds for the Northern Ireland Hospice so they can provide their specialist palliative care to families that need it most.
For more information about how to sign up as a sponsor for Elmer’s Big Belfast Trail please visit: www.elmerbelfast.co.uk/sponsors/