Elmer’s Big Belfast Trail reaches a new Pinnacle!

Elmer Belfast Pinnacle announcement

Elmer’s Big Belfast Trail has scaled new heights with the announcement that Pinnacle, a provider of business management solutions, is the latest top ranking business organisation to become a sponsor of the huge public art event, which launches next month.

The partnership will see Pinnacle sponsoring its own uniquely-decorated Elmer sculpture that will make up part of the forthcoming trail, which also marks 21 years of care at Children’s Hospice.

The event is set to be a huge, elephant-sized success in Belfast, as a herd of Elmer sculptures – inspired by David McKee’s best-selling books, Elmer the Patchwork Elephant – will appear across the city for ten weeks.

The trail, organised by NI Hospice in partnership with Wild in Art and Andersen Press, will be completely free for everyone to enjoy.

Pinnacle joins other event sponsors, artists, schools, youth clubs, community groups, the media, councils, and businesses organisations, who have all come together to help deliver the event in aid of Northern Ireland Hospice.

Ken Montgomery, Chairman of Pinnacle, and brand ambassador for the Northern Ireland Hospice said: “I am thrilled to have Pinnacle involved in such a great initiative which brings together our city through local artists, and businesses as well as the public to fundraise for such an important cause. We are delighted to have Pinnacle’s Elmer, ‘Titan’, located in the East of the City where our head office is located.”

Heather Weir, Chief Executive at Northern Ireland Hospice, said: “We are delighted that Pinnacle has joined the celebrations by signing up to Elmer’s Big Belfast Trail. Their support will be significant in helping to raise vital funds for the specialist palliative care offered by NI Hospice to local families.

“Excitement for Elmer’s Big Belfast Trail has really been growing as we get nearer to launching the event, and now Pinnacle’s sponsorship will take the levels of anticipation to a new ‘peak’!”

You can still sign-up to get involved in Elmer’s Big Belfast Trail and find out more about sponsorship opportunities via elmerbelfast.co.uk/sponsors or by calling 028 9077 7123. For more information about Northern Ireland Hospice visit: nihospice.org.

Elmer's Big Belfast Trail 2022