Irish News joins Elmer’s herd to talk about the Elephant in the Room!

Irish News joins Elmer's Big Belfast Trail

The Irish News has announced NI Hospice as its Charity of the Year and unveiled its support of Elmer’s Big Belfast Trail!

The free, family-friendly art trail launched recently with a herd of over seventy uniquely decorated “elephant-astic” sculptures making a colourful splash by popping up in iconic locations, landmarks and open spaces throughout the city centre.

Speaking about the partnership, Colette Donnelly, Deputy Sales Operations Manager and Well-being Champion at the newspaper, said: “The Irish News is delighted to be an official sponsor of Elmer’s Big Belfast Trail this summer.

“NI Hospice has provided much-needed care for many families over the years and we are honoured to give back. The colourful and vibrant campaign will not only help raise vital funds for this incredible charity, it will also bring fun and excitement to the city centre this summer.”

The Irish News is sponsoring an Elmer sculpture entitled ‘Elephant in the Room’, designed and created by artist Jason Curtis, who said: “Everyone talks about Titanic. No one talks about the iceberg. Today, the iceberg has a far more urgent and uncomfortable global significance that no one wants to talk about: Climate Change.”

You can find the ‘Elephant in the Room’ Elmer sculpture by the Salmon of Knowledge, also known as The Big Fish. Be sure to visit it on the trail and tick it off your collection using the Elmer Belfast App!

To find out more about Elmer’s Big Belfast Trail visit our website to find out more about Northern Ireland Hospice Visit: nihospice.org.

Elmer's Big Belfast Trail 2022